Le PFR étudié ….

Le Produit Fil Rouge devient objet d’étude et de recherche pédagogiques. A ce titre, nous accueillerons pendant quelque temps Mme Kim Jesel étudiante en master de sciences de l’éducation de notre université dont le sujet de mémoire est le PFR et ses usages par nos étudiants, sous la direction de Christophe Roiné.

L.Chérel & C.Madrid

Laurence Chérel et Catherine Madrid travaillent en équipe depuis presque 20 ans au département Techniques de Commercialisation de l'IUT de Bordeaux. Elles s'interrogent depuis lors sur la pédagogie du marketing. Leur cheminement leur permis d'obtenir en 2016 le prix ministériel d’excellence pédagogique PEPS. Elles ont communiqué à ce sujet dans des congrès en Sciences de l'Education et dans une revue académique en marketing

4 thoughts on “Le PFR étudié ….

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